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PEONY
Womenswear
E-commerce Photography
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Introduction
PEONY, an emerging womenswear brand, partnered with us to create their visual identity through professional product and lifestyle photography on their website. The project represents an evolving collaboration that began with accessories and is expanding into full e-commerce fashion photography, setting the foundation for their digital presence.
The Brief was to deliver a comprehensive photography package that would showcase PEONY's product range, starting with their accessories collection and evolving into full fashion e-commerce photography with models. The imagery needed to meet high-end e-commerce standards while capturing the brand's unique aesthetic and appeal to their target market.
Key Objectives
How We Met the Brief We approached the project in strategic phases, beginning with their accessories line. Our studio setup was optimized to capture the intricate details of their bags, hats, scarves, and jewellery, ensuring consistency across all product categories. We developed a photography style guide that would seamlessly transition from accessory shots to model photography, maintaining brand cohesion throughout. The ongoing collaboration has evolved into a streamlined process, with dedicated shoot days and efficient post-production workflows to meet their launch timeline.
Successfully completed the accessories phase with high-quality imagery ready for website integration.
Established a clear visual direction for the brand's online presence.
Built a strong working relationship that supports their growth plans.